Jeffrey Gitomer's Little Teal Book of Trust by Jeffrey Gitomer
This is an important and excellent book. (You will maybe appreciate my tongue-in-cheek headline after reading the first Chapter.)Like so many others, I am a huge fan of Jeff Gitomers' sage, straightforward advice on selling and subjects tangentially related to his core expertise in the sales process. But, Gitomer has outdone himself with this absolute gem.
In a world where (some) businesses and politicians are almost daily demonstrating why they can't be trusted, the subject of "trust" needs to be written about. And, this well timed book is a great primer on the subject.
Now writing about "trust" is not easy. Who is a "trust" expert? Well the subject is a perfect one for Gitomer who manages to plead for us to do things better in a style that doesn't come over as unduly "preachy." And, he does so with his usual well organized, logical explanations. He does a great job of succinctly explaining the context of trust, it's benefits and ultimately its value, more than 20 characteristics of trust, and how to recover from a breach of trust (which can happen among us humans).
Best of all, his thoughts on becoming a trusted business advisor make this a book that every professional should read, study, implement and then re-read. As an advisor to leading professional service firms, I have already started giving the book to clients.
Regretfully, I expect that some who need this book most will never buy it as they see themselves as already fully trustworthy. Respectfully, I would suggest that few among us would not benefit from a tune-up in this area. Including the many whom start off conversations, as I did this review, with the commonly used phrase "trust me."
As an voracious reader of business and self-help books (and a reviewer here on Amazon of the best of that which I read), I consider this one of the most important books, in those two categories, in the last ten years. It really is that good! And that important!!
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